Exact Target – Data Extensions

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Data Extensions: Data Extensions are used to hold extra data which relates to a subscriber. The information is matched to the subscriber by a common field value. Using data extensions, we can relate data to subscribers which does not have …

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Posted under Uncategorized by andrew on 23rd July, 2012

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Working With Denominators: Getting mathematical, without getting too mathematical

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The following pertains to the use of proportions for e-mail marketing strategies. How does changing the denominator in calculations change the analysis? The following table shows product categories for a small website, and the total amount of purchases for ten …

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Posted under Email Marketing by andrew on 20th June, 2012

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What To Expect When Using Responsys

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The first thing that a business should expect when switching to Responsys is setting up an SFTP connection to import/export data.  The connection is needed to import/export any records into your lists with greater than 500 rows. This can make …

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Posted under Responsys by andrew on 12th June, 2012

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