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Advertising is a disruptive mechanism – always has been, will be for quite a while. The screens are getting smaller and more plentiful. I guess audience fragmentation over the years along with technological advances has made it more relevant, or at least …
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I wrote a while back about how TheClymb.com does a good job of merchandising its products and trying to understand user behavior. How do I know they’re good? I’ve never spoken to them. Our sales guy has reached out to …
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Taleb writes in a Wired article: ” Modernity provides too many variables, but too little data per variable. So the spurious relationships grow much, much faster than real information.” Variables are what we analytics professionals call measures or numbers. Sales, …
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** If you’re a database guru you’ll find this pretty boring – if you’re not it may actually be insightful ** How many people came into the store today? Let’s see, the store has 3 entrances. If we count-up the …
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Some basic stuff right? Well, the basics matter. Let’s take a fresh look at the 2 metrics, how they’re defined and in what circumstances a good web analyst should use them. I’ll also highlight some tool specific differences between SiteCatalyst and Google …
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Amazing (WOW didn’t stand for ‘week over week’) - in 2012 Google Analytics finally launched a select box allowing you to compare the selected date range with ‘last year’.
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On impulse I clicked on a story called, ’10 Richest Colleges in America’ as I was getting ready to head out on this fine Saturday afternoon. I was hoping I’d glance at a list, say ‘huh…whaddya know’ and be on …
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TheClymb is a deep-deal site focused on the outdoor/active market. Offering products for cycling, hiking/outdoors/camping, running, etc…They’ve been around for about a year or so and I’ve purchased a few items from them. Given they play in the ‘deep-deal’ space …
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BACKGROUND: In the 60′s and 70′s the US underwent a ‘running boom’. Marathons became popular and millions began running. Of course, this led to increased demand for shoes. While serious athletes had been wearing/racing in running flats for sometime, the …
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I just ran (July 15) the Leadville CO Silver Rush 50 Trail Ultramarathon. I finished in 10 hours, 50 minutes. The winner ran it in 7 hours – the max time before disqualification was 14:30. I came in 156th of …