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An analytics tool should present data in a fairly unbiased way. The subjectivity comes into play once a human begins interpreting the data. Beware when using the new Google Analytics. Their scaling algorithm is not quite ‘stable’, case in point:
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Lots of people ask whether Goals in Google Analytics should be event based or URL based. It really depends on the situation.
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Even if you use a password manager, you must remember your password to access it, otherwise it would be a self-defeating system. Nothing is foolproof and regardless of how well any process eventually evolves into something scalable, automated, self-learning, etc…some …
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A lot of people talk about engagement. Definitions range from a commitment to wed to a hostile encounter. Most of your site visitors will experience something in between, though likely closer to a hostile encounter. You can attempt to quantify …
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Bottom line – Facebook’s MAU (monthly active user) definition criteria does not require going to facebook.com…just hitting like on an article or uploading a photo via mobile and never viewing ads meets the critera! EASY METRICS: Some metrics are pretty …
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Warren Buffett on whether he’ll be participating in FB’s offering: “We never buy into an offering” Buffett told CNN at Berkshire’s annual meeting in Omaha. “The idea that something coming out…that’s being offered with significant commissions, all kinds of publicity, …
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WARNING – REAL CONTENT AHEAD: This might get a little complicated! A segment is just a set pulled from the overall data. It may include everything or nothing but most likely contains something between the two. Talk about abstract!
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First I’ll say that I have no problems with Chevrolet.
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Confusing title eh? Carrying around an iPad is a fairly consistent process right? I mean, you have your iPad…perhaps in a case, perhaps not. You bring it to work, to grab coffee or go wherever. Would you agree that the …
Imagine a world where you could present your business and marketing data for the past 24-36 months, along with your expected results over the next 12 months; then receive a quote for insurance that will pay the shortfall should you …