Are regression models useful?

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Lots of businesses try using regression models. The basic idea is great – use the value of some variable(s) which you may be able to control to predict the value of another variable [most likely a metric] for which you’d …

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Posted under Statistics by Jeffrey James on 25th April, 2012

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Metrics for their own sake (analytics thought of the day)

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Journalism at its finest!

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Posted under Analytics Thought of Day, Finance by Jeffrey James on 23rd April, 2012

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Data Visualization – A fun evolution

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With a title like that I bet you’re expecting something pretty crazy! Not really…just seeing how basic visualization concepts can rapidly evolve into highly descriptive multidimensional presentations. Cartesian Plane – “plane” old X and Y (horizontal, typically time and vertical, …

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Posted under Data Visualization by Jeffrey James on 16th March, 2012

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Website Personalization Strategies for 2012

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Imagine if you could see all the tabs your visitor had open while browsing your site. You’d see some names that would make you cringe: Yes my friends, your site is NOT the only one open. Half the ‘time on …

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Posted under Personalization by Jeffrey James on 11th February, 2012

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Omniture SiteCatalyst eVars vs. Google Analytics Custom Variables

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Intended Audience: web analytics analyst, web analytics consultant, business analyst or curious executive. Approximate time to read: 5 minutes It’d be funny if I put that at the bottom of the post, no? Anyway – having dealt extensively with both …

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Posted under Google Analytics, Google Analytics vs Omniture SiteCatalyst, Omniture SiteCatalyst by Jeffrey James on 23rd January, 2012

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Facebook Valuation – Infographic

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Full credit due to:  http://mashable.com/2012/01/11/facebook-ipo-infographic-2/ We did NOT make the infographic though I’ll take a moment to comment on some of the propositions.

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Posted under Vizualization by Jeffrey James on 17th January, 2012

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The Opacity of Web Measurement

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With a title like that you’d think you’re in for some deep thoughts. I’ll spare you but one:

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Posted under Analytics Thought of Day by Jeffrey James on 13th January, 2012

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Google Calendar – Missed Appointments

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Posted under Usability by Jeffrey James on 10th January, 2012

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Wheel….Of…..Brands!

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  I’d like to buy a vowel – “O”? ding – Pat, I’d like to solve…

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Posted under Branding by Jeffrey James on 10th January, 2012

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Use Google to Predict a Product’s Margin

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“canon powershot digital camera” According to the Google AdWords KW Tool: Competition HIGH, expected CPC $.90

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Posted under Google AdWords by Jeffrey James on 5th January, 2012

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