Analytics: Lies, Damned Lies, and Statistics

We ran a blog post a few weeks back about “Analytics and the Art of Decision-Making”, and the basic point was to look at how analytics actually affects decision making (duh).  It’s something I think about a lot, because let’s …

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Posted under Analytics Thought of Day, Statistics, Web Analytics by NickThompson on 11th December, 2013 Tagged , , |

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Why You Need Best-in-Class Analytics

So this might be more of an advertisement than a blog post, but it does address a question that I’m frequently asked: “Google Analytics is free, why would I need to pay for a consultancy to help me?”  The first …

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Posted under Analytics Thought of Day, Business Strategy, Cross Device Tracking, Google Analytics, Google Analytics Consultant, Web Analytics by NickThompson on 5th December, 2013 Tagged , , , |

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Analytics: What Are You Thankful For?

It wouldn’t be Thanksgiving without a clichéd “What Are You Thankful For” blog post right?  So in the spirit of the holiday, I present to you a brief list of things for which I’m thankful.  Enjoy!

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Posted under Analytics and Life by NickThompson on 27th November, 2013 Tagged , , , |

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Industry Q&A

We’re doing something a bit different on the GetDelve blog today, as recently we were lucky enough to connect with Winston Ong, a Sydney-based SEO expert who runs the site www.theseotailor.com.au.  We always love chatting with industry experts, and our …

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Posted under Industry Q&A by NickThompson on 21st November, 2013 Tagged , |

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Paid Search and Customer Value

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Paid search is a popular (and effective) marketing tool, used by countless companies worldwide.  But what is the best way to measure the tool’s utility to your business?  Some companies keep it very simple and simply measure the CPC (cost …

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Posted under Analytics Thought of Day, Google AdWords, Uncategorized by NickThompson on 14th November, 2013 Tagged , , |

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Analytics and the Art of Decision-Making

So I just read a LinkedIn post from Jack Welch about the benefits of trusting your gut when it comes to decision-making, and it got me thinking about the world of analytics.  In his article (which is worth a quick …

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Posted under Analytics Thought of Day by NickThompson on 12th November, 2013 Tagged , |

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Google Analytics “Not Provided” Keywords…Should You Care?

In a word…yes.  But it’s not the end of the world, despite rumors to the contrary.  While losing keyword data will certainly make life a little more difficult for SEO professionals trying to gauge their organic search performance, it’s a …

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Posted under Analytics Industry Trends, Google AdWords, Google Analytics, Uncategorized by NickThompson on 5th November, 2013 Tagged , , , |

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Football, Analytics, and the Big Data “Rabbit Hole”

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Ever since I can remember, I’ve been a fan of the Buffalo Bills.  I know, I know, they’re usually not in the playoffs, but what can I say: what I lack in intelligence, I make up for in loyalty.  I …

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Posted under Analytics and Life, Big Data, Data Quality, Statistics, Uncategorized by NickThompson on 30th October, 2013 Tagged , |

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Foot Traffic and Cross-Everything Measurement

It’s only a matter of time.  With the rise of Cross Device Measurement (the ability to track customer behavior across mobile, tablet, desktop, etc), there’s still a missing piece to the marketer’s puzzle: how to track the behaviors of people …

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Posted under Cross Device Tracking, Uncategorized by NickThompson on 21st October, 2013 Tagged , , , , , |

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Showrooming: The End of Brick and Mortar?

There’s been a lot of buzz lately about “showrooming”, and how it will cripple and/or destroy brick and mortar stores as an effective form of commerce.  For those unfamiliar, showrooming refers to the practice of browsing or researching a product …

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Posted under Uncategorized by NickThompson on 15th October, 2013 Tagged , , , , , |

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