Summing Across Overlapping Dimensions “1:1″

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** If you’re a database guru you’ll find this pretty boring – if you’re not it may actually be insightful ** How many people came into the store today? Let’s see, the store has 3 entrances. If we count-up the …

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Posted under Analytics Thought of Day, Data Quality, Data Science by Jeffrey James on 30th November, 2012

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Analytics Thought of the Day – Password Managers

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Even if you use a password manager, you must remember your password to access it, otherwise it would be a self-defeating system. Nothing is foolproof and regardless of how well any process eventually evolves into something scalable, automated, self-learning, etc…some …

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Posted under Analytics Thought of Day by Jeffrey James on 2nd June, 2012

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Facebook MAU Fraud – Where’s the scrutiny???

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Bottom line – Facebook’s MAU (monthly active user) definition criteria does not require going to facebook.com…just hitting like on an article or uploading a photo via mobile and never viewing ads meets the critera! EASY METRICS: Some metrics are pretty …

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Posted under Analytics Thought of Day, Facebook by Jeffrey James on 20th May, 2012

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Warren Buffett on FB IPO – Analytics Thought of the Day

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Warren Buffett on whether he’ll be participating in FB’s offering: “We never buy into an offering” Buffett told CNN at Berkshire’s annual meeting in Omaha. “The idea that something coming out…that’s being offered with significant commissions, all kinds of publicity, …

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Posted under Analytics Thought of Day, Finance, Risk by Jeffrey James on 6th May, 2012

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Critical Thinking and Messaging

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First I’ll say that I have no problems with Chevrolet.

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Posted under Analytics Thought of Day by Jeffrey James on 3rd May, 2012

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iPad 2x more likely to be dropped in 2nd year? iPad 2 2x as likely to be dropped…

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Confusing title eh? Carrying around an iPad is a fairly consistent process right? I mean, you have your iPad…perhaps in a case, perhaps not. You bring it to work, to grab coffee or go wherever. Would you agree that the …

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Posted under Analytics Thought of Day by Jeffrey James on 28th April, 2012

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Could data ever be ‘that good’?

Imagine a world where you could present your business and marketing data for the past 24-36 months, along with your expected results over the next 12 months; then receive a quote for insurance that will pay the shortfall should you …

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Posted under Analytics Thought of Day, Data Quality by Jeffrey James on 27th April, 2012

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Metrics for their own sake (analytics thought of the day)

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Journalism at its finest!

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Posted under Analytics Thought of Day, Finance by Jeffrey James on 23rd April, 2012

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The Opacity of Web Measurement

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With a title like that you’d think you’re in for some deep thoughts. I’ll spare you but one:

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Posted under Analytics Thought of Day by Jeffrey James on 13th January, 2012

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Nothing new under the sun

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I almost called this post ‘look who’s talking’, but alas…there’s nothing new under the sun.

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Posted under Analytics Thought of Day by Jeffrey James on 9th December, 2011

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