Analytics: Lies, Damned Lies, and Statistics

We ran a blog post a few weeks back about “Analytics and the Art of Decision-Making”, and the basic point was to look at how analytics actually affects decision making (duh).  It’s something I think about a lot, because let’s …

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Posted under Analytics Thought of Day, Statistics, Web Analytics by NickThompson on 11th December, 2013 Tagged , , |

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Why You Need Best-in-Class Analytics

So this might be more of an advertisement than a blog post, but it does address a question that I’m frequently asked: “Google Analytics is free, why would I need to pay for a consultancy to help me?”  The first …

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Posted under Analytics Thought of Day, Business Strategy, Cross Device Tracking, Google Analytics, Google Analytics Consultant, Web Analytics by NickThompson on 5th December, 2013 Tagged , , , |

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Paid Search and Customer Value

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Paid search is a popular (and effective) marketing tool, used by countless companies worldwide.  But what is the best way to measure the tool’s utility to your business?  Some companies keep it very simple and simply measure the CPC (cost …

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Posted under Analytics Thought of Day, Google AdWords, Uncategorized by NickThompson on 14th November, 2013 Tagged , , |

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Analytics and the Art of Decision-Making

So I just read a LinkedIn post from Jack Welch about the benefits of trusting your gut when it comes to decision-making, and it got me thinking about the world of analytics.  In his article (which is worth a quick …

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Posted under Analytics Thought of Day by NickThompson on 12th November, 2013 Tagged , |

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