Your website is a battleground.

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A lot of people talk about engagement. Definitions range from a commitment to wed to a hostile encounter. Most of your site visitors will experience something in between, though likely closer to a hostile encounter. You can attempt to quantify …

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Posted under Behavior, Web Analytics by Jeffrey James on 26th May, 2012

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Google’ing vs Navigating – The Organic Landing Page and Tabbed Browsing

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You know, sometimes as Internet users the sites we browse lack a clear navigation structure or simply have too much information for us to process quickly.  For instance – say you’re looking for a food processor and want to check …

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Posted under Analytics and Life, Behavior, Persuasion by Jeffrey James on 25th November, 2011

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Jos. A. Bank Algebraic Direct Mail

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Do clear offers ALWAYS trump cryptic ones? I bet you’re thinking this will be quite the post. For many of our clients, direct mail is a big piece of their marketing mix. Initial interest is oftentimes generated online and part of the …

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Posted under Behavior, Direct Mail Analytics by Jeffrey James on 5th October, 2011

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Matt Cutts on Ted.com and Habits

  Matt Cutts, head of Google’s webspam team and arch-nemesis / advocate for SEOs around the world is found giving  a motivational talk on Ted.com. Cutts replays the age old concept of “21 days to make a habit“, but he adds a …

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Posted under Behavior by Jeffrey James on 13th July, 2011

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