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A lot of people talk about engagement. Definitions range from a commitment to wed to a hostile encounter. Most of your site visitors will experience something in between, though likely closer to a hostile encounter. You can attempt to quantify …
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You know, sometimes as Internet users the sites we browse lack a clear navigation structure or simply have too much information for us to process quickly. For instance – say you’re looking for a food processor and want to check …
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Do clear offers ALWAYS trump cryptic ones? I bet you’re thinking this will be quite the post. For many of our clients, direct mail is a big piece of their marketing mix. Initial interest is oftentimes generated online and part of the …
Matt Cutts, head of Google’s webspam team and arch-nemesis / advocate for SEOs around the world is found giving a motivational talk on Ted.com. Cutts replays the age old concept of “21 days to make a habit“, but he adds a …