How United Airlines Does Remarketing

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Advertising is a disruptive mechanism – always has been, will be for quite a while. The screens are getting smaller and more plentiful. I guess audience fragmentation over the years along with technological advances has made it more relevant, or at least …

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Posted under Copywriting, Remarketing by Jeffrey James on 14th May, 2013

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Leadville Silver Rush 50 Trail Ultramarathon (and copywriting)

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I just ran (July 15) the Leadville CO Silver Rush 50 Trail Ultramarathon. I finished in 10 hours, 50 minutes. The winner ran it in 7 hours – the max time before disqualification was 14:30. I came in 156th of …

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Posted under Copywriting, Ultrarunning by Jeffrey James on 16th July, 2012

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Holiday Email Marketing – REI

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Does saying the same thing over and over get the message across? I wonder it they AB tested subject lines in the days leading up to Christmas and changed their messaging based upon the performance? Data driven real time evolutionary …

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Posted under Copywriting, Email Marketing by Jeffrey James on 23rd December, 2011

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Clarity or Cleverness? Marketing Copywriting

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Personal or business goals are most meaningful when there’s a concrete statement written down and understood by all parties: Sales will increase x% by DATE ABC. I will not eat fast food for lunch. I will increase my income by …

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Posted under Copywriting by Jeffrey James on 27th July, 2011

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