Why You Need Best-in-Class Analytics

So this might be more of an advertisement than a blog post, but it does address a question that I’m frequently asked: “Google Analytics is free, why would I need to pay for a consultancy to help me?”  The first …

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Posted under Analytics Thought of Day, Business Strategy, Cross Device Tracking, Google Analytics, Google Analytics Consultant, Web Analytics by NickThompson on 5th December, 2013 Tagged , , , |

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Foot Traffic and Cross-Everything Measurement

It’s only a matter of time.  With the rise of Cross Device Measurement (the ability to track customer behavior across mobile, tablet, desktop, etc), there’s still a missing piece to the marketer’s puzzle: how to track the behaviors of people …

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Posted under Cross Device Tracking, Uncategorized by NickThompson on 21st October, 2013 Tagged , , , , , |

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