Working With Denominators: Getting mathematical, without getting too mathematical

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The following pertains to the use of proportions for e-mail marketing strategies. How does changing the denominator in calculations change the analysis? The following table shows product categories for a small website, and the total amount of purchases for ten …

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Posted under Email Marketing by andrew on 20th June, 2012

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Holiday Email Marketing – REI

escalation REI email marketing

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Does saying the same thing over and over get the message across? I wonder it they AB tested subject lines in the days leading up to Christmas and changed their messaging based upon the performance? Data driven real time evolutionary …

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Posted under Copywriting, Email Marketing by Jeffrey James on 23rd December, 2011

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