Gmail promo(shuns) from the primary tab

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Oh how I miss the days of one Gmail inbox, where my daily deals, emails from my mother, electricity bill, and LinkedIn updates all come together in one gigantic, magical dance of unread crap (sorry, mom). After Gmail recently defaulted …

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Posted under Copywriting, Email Marketing, Persuasion by Greg Sobiech on 11th September, 2013

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Abandoned cart emails using OMTR and Responsys

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As technology advances businesses are able to gather more and more information about their customers with lower costs involved. But data is not everything. It will just waste your HDDs’ space if not used to improve the experience of using …

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Posted under Email Marketing, Omniture SiteCatalyst, Responsys by Greg Sobiech on 4th June, 2013 Tagged , |

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Working With Denominators: Getting mathematical, without getting too mathematical

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The following pertains to the use of proportions for e-mail marketing strategies. How does changing the denominator in calculations change the analysis? The following table shows product categories for a small website, and the total amount of purchases for ten …

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Posted under Email Marketing by andrew on 20th June, 2012

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