Use Google to Predict a Product’s Margin
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“canon powershot digital camera” According to the Google AdWords KW Tool: Competition HIGH, expected CPC $.90
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AdWords Ad Copy Testing – DO IT (+ Z statistics)
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Google has a lot of money, 42.5 BILLION in cash and short term investments. Yeah, that’s all from AdWords, for the most part. Check their quarterly SEC filing below:
AdWords Remarketing Tips
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Sneaky idea of the day – look at your friend’s ads when they browse YouTube and see who is advertising. Mostly likely they’ve been to the advertiser’s site . Onto the tips!
AdWords Management Wheel and Delve Update
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After a long summer hiatus the Get Delve blog is back! We haven’t been totally dormant as we’ve been writing for the iStrategy blog – 2 topics thus far: Shopping for a web analytics tool. Don’t screw up your web analytics implementation …
Google AdWords Top vs. Side Segmentation
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On July 13th Google announced a new segment would soon be made available in the interface that will allow AdWords advertisers to separate out performance metrics for ads depending on whether they’re shown on top, or on the right side; …