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Some basic stuff right? Well, the basics matter. Let’s take a fresh look at the 2 metrics, how they’re defined and in what circumstances a good web analyst should use them. I’ll also highlight some tool specific differences between SiteCatalyst and Google …
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WARNING – REAL CONTENT AHEAD: This might get a little complicated! A segment is just a set pulled from the overall data. It may include everything or nothing but most likely contains something between the two. Talk about abstract!
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Intended Audience: web analytics analyst, web analytics consultant, business analyst or curious executive. Approximate time to read: 5 minutes It’d be funny if I put that at the bottom of the post, no? Anyway – having dealt extensively with both …
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A hypothetical (uneventful) conversation between two web analysts: “What is an event? A show on NBC? (wait, CBS maybe?). No, that’s “The Event”. But really, what is an event? It’s when something happens. When something happens where? It’s when something …
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Clients and prospects often ask, “Why should I use Omniture SiteCatalyst when Google Analytics is free?”, or similarly, “What can SiteCatalyst do that Omniture can’t?”. There’s a myriad of reasons for and against each web analytics system and I’ll avoid …