New Google Analytics Date Comparison Feature – WOW

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Amazing (WOW didn’t stand for ‘week over week’) - in 2012 Google Analytics finally launched a select box allowing you to compare the selected date range with ‘last year’.

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Posted under Google Analytics, Google Analytics Consultant by Jeffrey James on 28th August, 2012

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Google Analytics Graph Scaling & Time Series Analysis using Tableau

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An analytics tool should present data in a fairly unbiased way. The subjectivity comes into play once a human begins interpreting the data. Beware when using the new Google Analytics. Their scaling algorithm is not quite ‘stable’, case in point:

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Posted under Google Analytics, Vizualization by Jeffrey James on 16th June, 2012

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Google Analytics Goals – Event or URL Based?

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Lots of people ask whether Goals in Google Analytics should be event based or URL based. It really depends on the situation.

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Posted under Google Analytics by Jeffrey James on 2nd June, 2012

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Google Analytics Advanced Segments vs SiteCatalyst Segmentation (data warehouse)

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WARNING – REAL CONTENT AHEAD: This might get a little complicated!  A segment is just a set pulled from the overall data. It may include everything or nothing but most likely contains something between the two. Talk about abstract!

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Posted under Google Analytics, Google Analytics vs Omniture SiteCatalyst, Omniture SiteCatalyst by Jeffrey James on 6th May, 2012

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Omniture SiteCatalyst eVars vs. Google Analytics Custom Variables

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Intended Audience: web analytics analyst, web analytics consultant, business analyst or curious executive. Approximate time to read: 5 minutes It’d be funny if I put that at the bottom of the post, no? Anyway – having dealt extensively with both …

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Posted under Google Analytics, Google Analytics vs Omniture SiteCatalyst, Omniture SiteCatalyst by Jeffrey James on 23rd January, 2012

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Adobe Q4 Earnings – Spotlight on Omniture Products

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Adobe makes nice decks! But…all this talk of AOV and Retention — hinting at saturation in terms of marketshare for enterprise accounts? What about ‘growth in new customers’?

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Posted under Analytics Industry Trends, Google Analytics by Jeffrey James on 17th December, 2011 Tagged , , , |

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New Google Analytics – Mixed Feelings

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I don’t like it – lots of problems. Here’s a quick rant. In the past when doing a date range comparison Google Analytics would show you the % change in the metric. In the event that a BAD metric went …

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Posted under Google Analytics by Jeffrey James on 14th December, 2011

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Google Analytics Premium – $150,000

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They did it – Google Analytics Premium – $150,000/year

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Posted under Google Analytics, Web Analytics by Jeffrey James on 30th September, 2011

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Omniture vs. Google Analytics – Custom Events

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A hypothetical (uneventful) conversation between two web analysts: “What is an event? A show on NBC? (wait, CBS maybe?). No, that’s “The Event”. But really, what is an event? It’s when something happens. When something happens where? It’s when something …

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Posted under Google Analytics, Google Analytics vs Omniture SiteCatalyst, Omniture SiteCatalyst by Jeffrey James on 12th July, 2011

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Google Analytics Social Actions Tracking

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So you’ve been blogging your butt off and serenading the social media gods with sweet hymns of tweet worthy content and del.icio.us posts. But why have you been doing this? Do tweets pass any link value? Does Google’s algorithm like Facebook likes? …

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Posted under Facebook, Google Analytics, Social Analytics by Jeffrey James on 7th July, 2011

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