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Amazing (WOW didn’t stand for ‘week over week’) - in 2012 Google Analytics finally launched a select box allowing you to compare the selected date range with ‘last year’.
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An analytics tool should present data in a fairly unbiased way. The subjectivity comes into play once a human begins interpreting the data. Beware when using the new Google Analytics. Their scaling algorithm is not quite ‘stable’, case in point:
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Lots of people ask whether Goals in Google Analytics should be event based or URL based. It really depends on the situation.
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WARNING – REAL CONTENT AHEAD: This might get a little complicated! A segment is just a set pulled from the overall data. It may include everything or nothing but most likely contains something between the two. Talk about abstract!
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Intended Audience: web analytics analyst, web analytics consultant, business analyst or curious executive. Approximate time to read: 5 minutes It’d be funny if I put that at the bottom of the post, no? Anyway – having dealt extensively with both …
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Adobe makes nice decks! But…all this talk of AOV and Retention — hinting at saturation in terms of marketshare for enterprise accounts? What about ‘growth in new customers’?
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I don’t like it – lots of problems. Here’s a quick rant. In the past when doing a date range comparison Google Analytics would show you the % change in the metric. In the event that a BAD metric went …
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They did it – Google Analytics Premium – $150,000/year
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A hypothetical (uneventful) conversation between two web analysts: “What is an event? A show on NBC? (wait, CBS maybe?). No, that’s “The Event”. But really, what is an event? It’s when something happens. When something happens where? It’s when something …
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So you’ve been blogging your butt off and serenading the social media gods with sweet hymns of tweet worthy content and del.icio.us posts. But why have you been doing this? Do tweets pass any link value? Does Google’s algorithm like Facebook likes? …