Step 2 – Implement Google Tag Manager – DATA LAYER

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In this post you will learn how to correctly place and implement Data Layer as part of Google Tag Manager set up on a website. Data Layer is java script on a page that contains custom data (hits) that will …

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Posted under Google Tag Manager by Denis Zakharych on 9th February, 2014

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Enable viewing of Google Display Network remarketing data in Google Analytics, through Google Tag Manager. See your visitors age, gender or interests in your Google Analytics account.

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Note: this post is relevant to the Classic or Asynchronous version of Google Analytics.  As of December 2013 when this post is being published GDN data cannot be viewed – yet – in Universal Google Analytics. We expect that this …

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Posted under Google Tag Manager by Greg Sobiech on 18th December, 2013

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How to set up Google Analytics through Google Tag Manager and the Data Layer

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Step by step guide to how to implement Google Analytics and make the implementation easier for your front-end dev team; and create more tracking transparency to allow you to better monitor and data-manage your specific tagging instructions. Tip 1, Your …

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Posted under Google Analytics, Google Tag Manager by Greg Sobiech on 14th October, 2013

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