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WARNING – REAL CONTENT AHEAD: This might get a little complicated! A segment is just a set pulled from the overall data. It may include everything or nothing but most likely contains something between the two. Talk about abstract!
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Intended Audience: web analytics analyst, web analytics consultant, business analyst or curious executive. Approximate time to read: 5 minutes It’d be funny if I put that at the bottom of the post, no? Anyway – having dealt extensively with both …
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Josh James former CEO and co-founder of Omniture which was sold to Adobe in 2009 for 1.8 Billion recently launched his new company, ‘Domo‘; which is a business intelligence software provider. He’s raised $43MM for Domo and is attacking a …
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A hypothetical (uneventful) conversation between two web analysts: “What is an event? A show on NBC? (wait, CBS maybe?). No, that’s “The Event”. But really, what is an event? It’s when something happens. When something happens where? It’s when something …
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Clients and prospects often ask, “Why should I use Omniture SiteCatalyst when Google Analytics is free?”, or similarly, “What can SiteCatalyst do that Omniture can’t?”. There’s a myriad of reasons for and against each web analytics system and I’ll avoid …
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Returning to our roots as web analytics experts can occasionally be difficult; often times we’re so wrapped up in fancy segmentation and site optimization that we forget to pay homage to the foundation of web analytics itself: pageview – generally speaking, a …
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Ever since the dawn of web analytics, sometime in the late 1990′s, people have been searching for metrics that others can understand and might even be useful. Bounce rate is certainly one of them as it basically tells you whether …
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In the spirit of replicating good ideas we’ll be posting 15 insights around Omniture’s (sure it’s really Adobe Systems but I need to get the keyword in there!) SiteCatalyst long awaited Version 15 update. Now, the version 13.5 to version …