Running On Change – Multi-Industry Deep Dive

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BACKGROUND: In the 60′s and 70′s the US underwent a ‘running boom’. Marathons became popular and millions began running. Of course, this led to increased demand for shoes. While serious athletes had been wearing/racing in running flats for sometime, the …

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Posted under Business Strategy, Persuasion, Ultrarunning by Jeffrey James on 21st August, 2012

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Google’ing vs Navigating – The Organic Landing Page and Tabbed Browsing

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You know, sometimes as Internet users the sites we browse lack a clear navigation structure or simply have too much information for us to process quickly.  For instance – say you’re looking for a food processor and want to check …

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Posted under Analytics and Life, Behavior, Persuasion by Jeffrey James on 25th November, 2011

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Whaddya want from me??

We can learn something from everyone. I live in the upper 90′s on Madison Avenue in NYC and it’s definitely diverse. An constant stream  of doctors from Sinai Medical, nurses, med students, delivery men, construction workers and the homeless. There’s one gentlemen …

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Posted under Persuasion by Jeffrey James on 5th October, 2011

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