Running On Change – Multi-Industry Deep Dive

minimalist running

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BACKGROUND: In the 60′s and 70′s the US underwent a ‘running boom’. Marathons became popular and millions began running. Of course, this led to increased demand for shoes. While serious athletes had been wearing/racing in running flats for sometime, the …

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Posted under Business Strategy, Persuasion, Ultrarunning by Jeffrey James on 21st August, 2012

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Leadville Silver Rush 50 Trail Ultramarathon (and copywriting)

jeff silver rush 50 race results

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I just ran (July 15) the Leadville CO Silver Rush 50 Trail Ultramarathon. I finished in 10 hours, 50 minutes. The winner ran it in 7 hours – the max time before disqualification was 14:30. I came in 156th of …

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Posted under Copywriting, Ultrarunning by Jeffrey James on 16th July, 2012

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