Introduction to Enhanced E-commerce Tracking in Google Analytics

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I would like to start a series of blog posts on one the hottest topics in the Digital Analytics area “Enhanced E-commerce tracking” from Google. We all know how web tracking is important for any digital business. Obviously, in most …

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Posted under Uncategorized by Alexander Malyshko on 25th June, 2015

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Paid Search and Customer Value

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Paid search is a popular (and effective) marketing tool, used by countless companies worldwide.  But what is the best way to measure the tool’s utility to your business?  Some companies keep it very simple and simply measure the CPC (cost …

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Posted under Analytics Thought of Day, Google AdWords, Uncategorized by NickThompson on 14th November, 2013 Tagged , , |

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Google Analytics “Not Provided” Keywords…Should You Care?

In a word…yes.  But it’s not the end of the world, despite rumors to the contrary.  While losing keyword data will certainly make life a little more difficult for SEO professionals trying to gauge their organic search performance, it’s a …

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Posted under Analytics Industry Trends, Google AdWords, Google Analytics, Uncategorized by NickThompson on 5th November, 2013 Tagged , , , |

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Football, Analytics, and the Big Data “Rabbit Hole”

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Ever since I can remember, I’ve been a fan of the Buffalo Bills.  I know, I know, they’re usually not in the playoffs, but what can I say: what I lack in intelligence, I make up for in loyalty.  I …

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Posted under Analytics and Life, Big Data, Data Quality, Statistics, Uncategorized by NickThompson on 30th October, 2013 Tagged , |

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Foot Traffic and Cross-Everything Measurement

It’s only a matter of time.  With the rise of Cross Device Measurement (the ability to track customer behavior across mobile, tablet, desktop, etc), there’s still a missing piece to the marketer’s puzzle: how to track the behaviors of people …

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Posted under Cross Device Tracking, Uncategorized by NickThompson on 21st October, 2013 Tagged , , , , , |

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Showrooming: The End of Brick and Mortar?

There’s been a lot of buzz lately about “showrooming”, and how it will cripple and/or destroy brick and mortar stores as an effective form of commerce.  For those unfamiliar, showrooming refers to the practice of browsing or researching a product …

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Posted under Uncategorized by NickThompson on 15th October, 2013 Tagged , , , , , |

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Exact Target – Data Extensions

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Data Extensions: Data Extensions are used to hold extra data which relates to a subscriber. The information is matched to the subscriber by a common field value. Using data extensions, we can relate data to subscribers which does not have …

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Posted under Uncategorized by andrew on 23rd July, 2012

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