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I wrote a while back about how TheClymb.com does a good job of merchandising its products and trying to understand user behavior. How do I know they’re good? I’ve never spoken to them. Our sales guy has reached out to …
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Some basic stuff right? Well, the basics matter. Let’s take a fresh look at the 2 metrics, how they’re defined and in what circumstances a good web analyst should use them. I’ll also highlight some tool specific differences between SiteCatalyst and Google …
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TheClymb is a deep-deal site focused on the outdoor/active market. Offering products for cycling, hiking/outdoors/camping, running, etc…They’ve been around for about a year or so and I’ve purchased a few items from them. Given they play in the ‘deep-deal’ space …
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A lot of people talk about engagement. Definitions range from a commitment to wed to a hostile encounter. Most of your site visitors will experience something in between, though likely closer to a hostile encounter. You can attempt to quantify …
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They did it – Google Analytics Premium – $150,000/year
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Clients and prospects often ask, “Why should I use Omniture SiteCatalyst when Google Analytics is free?”, or similarly, “What can SiteCatalyst do that Omniture can’t?”. There’s a myriad of reasons for and against each web analytics system and I’ll avoid …
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What do we really know about life – how many assumptions are we constantly making about the world? Look at this graph – which is actual conversion rate data and which is a random series? It’s a 3 day moving …
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In life we often times trade accuracy for speed. Some baseball players can’t hit very well but they can steal second so they’ll become great bunters. Modern automatic weapons fire in high volume (and quickly) but are not as accurate …
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Returning to our roots as web analytics experts can occasionally be difficult; often times we’re so wrapped up in fancy segmentation and site optimization that we forget to pay homage to the foundation of web analytics itself: pageview – generally speaking, a …
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Ever since the dawn of web analytics, sometime in the late 1990′s, people have been searching for metrics that others can understand and might even be useful. Bounce rate is certainly one of them as it basically tells you whether …