Analytics: Lies, Damned Lies, and Statistics

We ran a blog post a few weeks back about “Analytics and the Art of Decision-Making”, and the basic point was to look at how analytics actually affects decision making (duh).  It’s something I think about a lot, because let’s …

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Posted under Analytics Thought of Day, Statistics, Web Analytics by NickThompson on 11th December, 2013 Tagged , , |

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Football, Analytics, and the Big Data “Rabbit Hole”

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Ever since I can remember, I’ve been a fan of the Buffalo Bills.  I know, I know, they’re usually not in the playoffs, but what can I say: what I lack in intelligence, I make up for in loyalty.  I …

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Posted under Analytics and Life, Big Data, Data Quality, Statistics, Uncategorized by NickThompson on 30th October, 2013 Tagged , |

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Foot Traffic and Cross-Everything Measurement

It’s only a matter of time.  With the rise of Cross Device Measurement (the ability to track customer behavior across mobile, tablet, desktop, etc), there’s still a missing piece to the marketer’s puzzle: how to track the behaviors of people …

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Posted under Cross Device Tracking, Uncategorized by NickThompson on 21st October, 2013 Tagged , , , , , |

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