Foot Traffic and Cross-Everything Measurement

It’s only a matter of time.  With the rise of Cross Device Measurement (the ability to track customer behavior across mobile, tablet, desktop, etc), there’s still a missing piece to the marketer’s puzzle: how to track the behaviors of people …

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Posted under Cross Device Tracking, Uncategorized by NickThompson on 21st October, 2013 Tagged , , , , , |

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Showrooming: The End of Brick and Mortar?

There’s been a lot of buzz lately about “showrooming”, and how it will cripple and/or destroy brick and mortar stores as an effective form of commerce.  For those unfamiliar, showrooming refers to the practice of browsing or researching a product …

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Posted under Uncategorized by NickThompson on 15th October, 2013 Tagged , , , , , |

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