Why You Need Best-in-Class Analytics

So this might be more of an advertisement than a blog post, but it does address a question that I’m frequently asked: “Google Analytics is free, why would I need to pay for a consultancy to help me?”  The first …

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Posted under Analytics Thought of Day, Business Strategy, Cross Device Tracking, Google Analytics, Google Analytics Consultant, Web Analytics by NickThompson on 5th December, 2013 Tagged , , , |

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Google Analytics “Not Provided” Keywords…Should You Care?

In a word…yes.  But it’s not the end of the world, despite rumors to the contrary.  While losing keyword data will certainly make life a little more difficult for SEO professionals trying to gauge their organic search performance, it’s a …

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Posted under Analytics Industry Trends, Google AdWords, Google Analytics, Uncategorized by NickThompson on 5th November, 2013 Tagged , , , |

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Showrooming: The End of Brick and Mortar?

There’s been a lot of buzz lately about “showrooming”, and how it will cripple and/or destroy brick and mortar stores as an effective form of commerce.  For those unfamiliar, showrooming refers to the practice of browsing or researching a product …

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Posted under Uncategorized by NickThompson on 15th October, 2013 Tagged , , , , , |

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