Paid Search and Customer Value

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Paid search is a popular (and effective) marketing tool, used by countless companies worldwide.  But what is the best way to measure the tool’s utility to your business?  Some companies keep it very simple and simply measure the CPC (cost …

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Posted under Analytics Thought of Day, Google AdWords, Uncategorized by NickThompson on 14th November, 2013 Tagged , , |

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